NO.27 Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person’s record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.
There are no other triggers or filters in the smart list in the smart campaign.

Will the campaign process all leads who have a Marketing Opt-in value of True?

NO.28 A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.
Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.
When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?

NO.29 An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities.
According to best practices, what is a reason for creating a form in Design Studio?

NO.30 Rocky is in the process of sending an email from Adobe Marketo Engage for the first time.
What two QA (quality assurance checks) would he perform on the email before it is launched? (Choose two.)

NO.31 Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the ‘WBN’ abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.
Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?

NO.32 Review the flow step from a smart campaign:

Which email will a person receive who has opened Email 1, but not Email 2?

NO.33 Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month.
Where would Ajay find these details?

NO.34 Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each regional team can view and edit only their own programs, Michael has implemented Workspaces. The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible for cloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles have not been set up in their Adobe Marketo Engage instance.
What is one step Michael must take in order to limit the intern’s access to work strictly to the APJ Workspace?

NO.35 Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.
What are two places to troubleshoot? (Choose two.)

NO.36 Rishi has identified a particular person that Adobe Marketo Engage consistently and repeatedly excludes from email sends. This issue persists even when the person qualifies for the smart list, even when Rishi marks the email operational, and even when Rishi turns off communication limits.
What are two fields on the persons record that have the power to prevent email sends to this extent? (Choose two.)

NO.37 An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

What is a reason for this data value change?

NO.38 David wants to time-stamp a custom field called ‘MQL DateTime Most Recent’ every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.
Which type of token would he use in the “Change Data Value’ flow step required to achieve his goal?

NO.39 A marketer conducted an A/B test and expected the new version to perform better than the original version.
However, this did not occur.
What conclusion can the marketer make about these A/B test results?

NO.40 Sally is the Head of Marketing Operations at a Global Tech company. She has noticed that the quantity of marketing emails being sent in a week is not being managed according to the guidelines set out in the playbook.
Sally would like to use the controls available in their Adobe Marketo Engage instance to ensure she can stop any over-communication by the Marketing Team across all regions at a global level.
Which option would be done in this scenario?

NO.41 A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration.
What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?

NO.42 The Acme Case Study program contains the following assets and campaigns:

The A – Downloaded smart campaign contains the following trigger:

The A – Downloaded smart campaign contains the following flow steps:

A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?

NO.43 An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.
What is a best practice when creating a scoring model?

NO.44 Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider. The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo Engage program.
The webinar program is live and 40 people have registered on a Adobe Marketo Engage LP andhave a program status of registered and received a confirmation email. However, the unique link for all registrants is not being populated.
What are two things that Jay could try to identify the issue? (Choose two.)

NO.45 Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)

NO.46 The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days.
If there were 10 people in the Wait step when the step was changed, what would happen?

NO.47 Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.
What is one new benefit Bhaskar will gain by implementing this new naming convention?