Q58. A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

Q59. A marketer needs to share report results with a manager.
Which three options could be used to deliver the report to the manager using Reports in Marketing Cloud?
(Choose three.)

Q60. An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers’ registration information will be reflected in the same file.
How should the import of event registration data beconfigured?

Q61. A marketer needs to import a text file and does not have access to the account’s Enhanced FTP site. What is the recommended way to import the data?

Q62. Northern trail Outfitters’ marketing department wants to review last year’s holiday engagement to this year’s engagement.
What should they use to access the historical engagement data?

Q63. A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

Q64. A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?

Q65. Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

Q66. The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

Q67. What is a suppression list in the marketing cloud and when would it be used? (Choose all that apply)

Q68. A marketing manager identified an upcoming email campaign for their team to test different subject voices. They wants to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

Q69. Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers’ information. NTO’s customers are identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?

Q70. If all subscribers reside within a single master data extension, what is the optimal way
to manage unsubscribes by communication type?

Q71. The email marketing manager at NTO would like to build a new audience that will compile, combine unique subscribers who are in their tent purchases data extension and their tent browser data extension how should these audience be created?

Q72. An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: “NTO Weekly: Topics of Interest this week.” Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

Q73. A marketer has been tasked with ensuring Northern Trail Outfitters’ unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers

Q74. A marketer at Northern Trail Outfitters must design a targeted email campaign for the company’s new winterD18912E1457D5D1DDCBD40AB3BF70D5D offerings.
What email best practice should be used?

Q75. Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.
Which component should be configured to provide this functionality?

Q76. The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?

Q77. Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou’ email the first time they Show up it the file drop.
How should journey Builder be configured to meet this requirement?

Q78. A marketer wants to send the same email with the same send properties in several automation. Which activity should be
created within Automation studio?

Q79. An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: “NTO Weekly: Topics of interest this week.” Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers

Q80. A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization option should be used?

Q81. A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file.
The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

Q82. Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO’s deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO’s email deliverability? Choose 3 answers