NO.68 Under GDPR, which rights does the consumer have to the data collected by the business?

NO.69 The marketing team at Northern Trail Outfitters is launching a reengagement program in an effort to regain some of its lapsed subscribers. They target a part of their lapsed subscriber suppression list and, after the first attempt, the bounce rate is higher than normal.
What is causing the deliverability issue?

NO.70 A marketing associate at Cloud Kicks is reviewing the Journey Health Panel in Marketing Cloud Engagement to learn about a journey.
Which components will the associate be able to see?

NO.71 A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers. They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.
How should the associate accomplish this?

NO.72 What is a benefit of enrolling new contacts into a nurture campaign?

NO.73 Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement.
Which configuration option should the associate select to ensure this is a transactional send?

NO.74 Under GDPR, which rights does the consumer have to the data collected by the business?

NO.75 Northern Trail Outfitters has a product recall and needs to send a dedicated email for each individual product with a serial number in the recall.
When sending to the targeted audience in a data extension, which configuration option should an associate utilize to ensure that a subscriber who purchased multiple products receives an email for each product?

NO.76 The marketing team at Cloud Kicks is reusing an email with updated copy.
How will sending the proof with “Track Clicks” unchecked in Test and Preview allow the team to validate links?

NO.77 Northern Trail Outfitters is preparing a new campaign directed to all prospects or recent purchasers who are not loyal members.
When creating a data extension, which attribute should the associate define in order to reach loyalty member prospects?

NO.78 Northern Trail Outfitters wants to send first-time customers a welcome email with a coupon immediately after they sign up for a newsletter.
What should an associate use to accomplish this task?

NO.79 A marketing associate at Cloud Kicks notices that only half of the targeted recipients of a specific email send job successfully received the email. One of the targeted recipients notifies Cloud Kicks that they did not receive the email.
After checking the Subscriber Status, which All Subscriber List field should the associate check next?

NO.80 Cloud Kicks sends a digital receipt for all online orders. The receipt needs to be sent even if the subscriber has previously unsubscribed.
What should an associate use at time of send?

NO.81 Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement.
How would NTO benefit from using multiple business units in Marketing Cloud?

NO.82 The marketing team at Northern Trail Outfitters wants to use a Smart Capture form to manage consent before sending SMS messages to customers.
Which feature should the associate use?

NO.83 The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure, also known as the right to be forgotten.
Which data privacy policy does this fall under?

NO.84 A marketing associate at Cloud Kicks has a list of contacts that needs to be imported into a data extension which has the following three attributes:
* ContactID contains the unique identifier for the contact
* MobileNumber contains the mobile number of the contact
* EmailAddress contains the email address of the contact
Which option should the associate use as the primary key of the data extension to ensure no duplicates are included in the data?

NO.85 The marketing team at Cloud Kicks notices that several hard bounces have occurred in their last email send.
What is causing the email to hard bounce?

NO.86 The marketing team at Cloud Kicks has identified an audience for their upcoming journey that will refresh daily using a data filter in Automation Studio.
Which entry source should an associate use for the journey?

NO.87 A marketing associate at Northern Trail Outfitters is sending out several different emails to contacts. After several attempts, the most recent email fails to send. The associate confirmed that all contacts are subscribed to receive emails and there are no issues with the email build.
Which email send status explains why the most recent email failed to send?

NO.88 Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes them.
Which marketing practice should the associate apply?

NO.89 The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership.
Which feature should the associate use?