[May 11, 2024] PremiumVCEDump Marketing-Cloud-Account-Engagement-Consultant Exam Practice Test Questions (Updated 261 Questions) [Q18-Q34]

11 May, 2024 By admin Marketing-Cloud-Account-Engagement-Consultant, Salesforce 0 Comments

[May 11, 2024] PremiumVCEDump Marketing-Cloud-Account-Engagement-Consultant Exam Practice Test Questions (Updated 261 Questions) [Q18-Q34]

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[May 11, 2024] PremiumVCEDump Marketing-Cloud-Account-Engagement-Consultant Exam Practice Test Questions (Updated 261 Questions)

Pass Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Info and Free Practice Test

NEW QUESTION 18
Select available Social Posting Connectors

Facebook

Twitter

Linkedln

Zone

Instagram

Tumblr

NEW QUESTION 19
What is true about the Salesforce connector [Choose two answers]

When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.

You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment

Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement

Email is the unique identifier unless “allow multiple Prospects with same email address” is enabled.

NEW QUESTION 20
How many Social Posting Connectors is it possible to create

You can create as many Social Posting connectors as you want

One each type

Many but only one type

You can’t use any Social Posting connector

NEW QUESTION 21
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.

Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.

Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.

Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.

NEW QUESTION 22
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

Create a test list of approved users to use in the testing tab of the email now.

Create a dynamic list of approved users to use as the recipient list in the sending tab.

Create a one off email test send by entering an email address in the Send to Emails section of the testing tab

Create a static list of approved users to use as the recipient list in the sending tab.

NEW QUESTION 23
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

Run an automation rule for each user in the Chicago Sales User Group to “Assign prospect to user” based on the criteria “Prospect form :: -Any- :: Was completed successfully” AND “Prospect List :: is member of :: Chicago Event” > Import prospects and add them to the “Chicago Event” list

. A Import prospects and add to “Chicago Event” list > Run an automation rule to “Assign prospect to user in group” based on the criteria “Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully” AND “Prospect List :: is member of :: Chicago Event”

Run an automation rule to “Assign prospect to user in group” based on the criteria “Marketing Cloud Account Engagement form :: – Any- :: was completed successfully” AND “Prospect Event :: is :: Chicago Event” > Import prospects and add them to the “Chicago Event” list

NEW QUESTION 24
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of “Contract” with a value of
“Renewed” for prospects who have already renewed their product subscription or its “blank” if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of “Contract” with a value of
“Renewed” for prospects who have already renewed their product subscription or its “blank” if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

Build automation rules add criteria as Contact as blank add action as notify assigned user

Build dynamic list add criteria as Contact as “Renewed” add action as notify assigned user

Build dynamic list add criteria as Contact as blank add action as notify assigned user

Build automation rules add criteria as Contact as “Renewed” add action as notify assigned user

NEW QUESTION 25
Select three available Marketing Cloud Account Engagement Editions

Marketing Cloud Account Engagement Growth

Marketing Cloud Account Engagement Plus

Marketing Cloud Account Engagement Professional

Marketing Cloud Account Engagement Advanced

Marketing Cloud Account Engagement Ultimate

Marketing Cloud Account Engagement Standard

NEW QUESTION 26
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

Account-based marketing completely replaces broad-based marketing.

Account-based marketing is only a good fit for certain industries.

Account-based marketing can be implemented in stages.

Account-based marketing personalizes experiences for prospects.

NEW QUESTION 27
When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

Use Salesforce’s value

Use Marketing Cloud Account Engagement’s value

Use the most recently updated record

All of the above

NEW QUESTION 28
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

Webinar & Event invite. Registrations & Attendance

Webinar & Event Registrations & Attendance

Webinar: Attended/NoShow/Registered Event :Checked In/Registered

Only Webinar & Event Attendance

NEW QUESTION 29
“LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?

Send an automated operational email to all prospects.

Send Engage emails to all prospect who are opted in.

Send a list email to all prospects who are opted in.

Send an operational email to all prospects.

NEW QUESTION 30
It is possible for prospect to have less than 0 score

True

False

NEW QUESTION 31
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level

Configure the Salesforce custom object to relate to th< account, lead, or contact

Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value

Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object

NEW QUESTION 32
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score

CDAB

ABDC

CBDA

CDBA

NEW QUESTION 33
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

Import .CSV file containing custom field data into Marketing Cloud Account Engagement.

Manually create and map custom fields in Marketing Cloud Account Engagement.

Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.

Enable custom field creation via the Salesforce Connector.

NEW QUESTION 34
LenoxSoft wants to create a re-engagement program that will nurture prospects if they’re last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

Dynamic List

Test List

Static or Dynamic list

Static List